I never presented this direction for this cover partly because it uses the work of Robert Therrien and I wasn't sure we could get permission to use it. I seriously considered painting my own red cupboard with red products in it, but realized it wasn't really feasible. From the brief: the book analyzes the RED campaign as a primary example of "compassionate consumption" campaigns, where consumers are urged to buy things to help support various causes. The people who are helped by such campaigns are sold as goods to make Western consumers feel good about themselves.

In the end I went in another direction that will still require a couple of cans of red paint and a willing victim.