This one proved tougher than most. It is a novel about a dystopian future where livestock have become extinct. The final chosen solution is the one with the broken plate. I added the cows into the design. I think the problem with a cover like this is that when you try and approach the subject matter head on it doesn't work. The trick is to find a lateral way to approach it leaving more to the imagination of the viewer. I really liked the option with the fence and the partially obscured "i", but it was maybe a little hard to decode. A bit of a homage to Paul Rand.
These covers have won in Communication Arts Design Annuals going back to 2000.
My work space
An intellectual is someone who says a simple thing in a difficult way; an artist is someone who says a difficult thing in a simple way. –Charles Bukowski
When I am working on a problem, I never think about beauty but when I have finished, if the solution is not beautiful, I know it is wrong. –R. Buckminster Fuller
A lot of people try to think up ideas. I’m not one. I’d rather accept the irresistible possibilities of what I