This one was a tough one. The book deals with the global power shift that has occurred in environmental legislation from the U.S. to the E.U. The soft plastic that is found in rubber duckies is considered toxic in Europe but not yet in the United States. The author and publisher felt first concept didn't show the international aspect of the issue. I tried other directions but in the end came back to the first direction and added the globe element and played up the part of the subtitle that gets to the heart of the matter.